Daily, we create with every keystroke 2.5 quintillion bytes of data from sensors, mobile devices, online transactions, and social networks. Monthly, we express ourselves through 1 billion tweets and 30 billion pieces of content on Facebook. Geeks call this “big data,” but astute businesspeople realize that this is a unique market opportunity. This curious case of big data has created new technologies, jobs and challenges. To understand them and to step ahead, we need only a passion for creative discovery of new trends.